Naomi Bacon on Marketing Books on Social Media

The Biblio File hosted by Nigel Beale

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Naomi Bacon is a seasoned book marketer, and founder of The Tandem Collective. She has worked with JK Rowling’s agency, The Blair Partnership, as well as Pottermore, Pan Macmillan, Penguin and Hachette. Her ambition has always been "to be at the forefront of digital innovation, creating meaningful connections between publishing partners, content creators and brands to generate word of mouth around new book, film, theatre and TV releases." We talk about how she came up with her "Readalong" service, as well as word of mouth being gold-dust, measuring the impact of social media marketing on the bottom line, micro-influencers, Instagram story posts, book recommendations, optimum follower numbers, marketers as booksellers, top ten bestseller lists, shoe-string campaigns, Tik-Tok's backlist power, conveying enthusiasm, curating social media, scathing reviews, structuring public book conversations, engagement, non-fiction titles, proof of product and bespoke marketing packages for small presses. Naomi mentioned that Tandem offers a free video interview service for small presses who want to pitch their catalogues on Instagram and Youtube. For details, email her at [email protected]

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