Ever feel like the more your business grows, the less peace you actually have? Many entrepreneurs chase revenue, automation, and scale—only to realize they’ve built a machine that runs their life instead of serving it. What if true success isn’t about doing more, but about becoming more human in a world obsessed with efficiency?

In this episode of The Better Than Rich Show, host Mike Abramowitz interviews Ryan Levesque, best-selling author of Ask and Choose, creator of the Ask Method, and founder of The Digital Contrarian newsletter. Ryan shares his journey from building a $70 million digital business to leaving it behind for a simpler, faith-centered life on a farm in Vermont. He explains how to protect authenticity in the age of AI, craft a “Category of One” brand, and align your business with your family, faith, and values.

Timestamps

[00:00] Starting Over During the Great Recession
[07:00] Building Brand Awareness with No Budget
[11:00] Culture Before Scale
[16:00] Hiring and Delegation Lessons
[20:00] Communication Cadence and the EOS Revolution
[27:00] The Trade Council Blueprint
[33:00] Empowering Trades Through Shared Values
[43:00] How to Get the Attention of a $138M General Contractor
[48:00] Scaling from $25M to $138M
[54:00] Simplicity, Sustainability, and Freedom of Time

Key Quotes

• “In a world of artificial everything, what if real is the only advantage left?”

• “You can’t scale a hug with your five-year-old.”

• “AI can automate words, but it can’t replicate presence.”

• “The best things in life don’t scale—and that’s exactly what makes them sacred.”

• “Your business should serve your life, not replace it.”

Key Takeaways

1. Redefine your metrics of success. Prioritize time, presence, and family over arbitrary business goals.
2. Guard your authentic voice. Let AI support efficiency, not authenticity.
3. Adopt the Three-Part Content Model. Build your “Category of One,” create a consistent content hub, and scale intentionally through repurposing.
4. Embrace the unscalable. True connection, creativity, and faith are built person-to-person—not through automation.

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