The Retention Trap: Rethinking Employee Loyalty with Mark Peters

The Better Leadership Team Show

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2M ago 49:41

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In this episode, I sit down with Mark Peters, CEO of Butterball Farms, and author of The Source and The Retention Trap. Mark shares his powerful leadership journey, starting as a factory worker at 12 to building a thriving business grounded in trust, empathy, and worker wellbeing. We dive deep into his creation of The Source, a game-changing nonprofit helping employees overcome life challenges, and how it delivers ROI while transforming lives. Plus, Mark challenges conventional retention strategies and offers bold advice for investing in people and building stronger leadership teams.
Learn more about The Source at:

https://www.grsource.org/

https://i-lead.com/

https://i-3leadership.com/

https://linkedin.com/in/markpetersbutterball

Thanks for listening! Connect with us at mike-goldman.com/blog and on Instagram@mikegoldmancoach and on YouTube @Mikegoldmancoach

Chapters

1. The Retention Trap: Rethinking Employee Loyalty with Mark Peters (00:00:00)

2. The Importance of Trust in Leadership (00:02:53)

3. Mark's Early Career and Family Business (00:05:53)

4. Founding The Source and Its Impact (00:09:25)

5. The Source's Services and ROI (00:18:55)

6. Building Trust and Stability in the Workplace (00:27:48)

7. Expansion and Adaptations of The Source (00:29:22)

8. Capitalism and Sustainable Nonprofits (00:31:41)

9. Introducing 'The Retention Trap' (00:35:09)

10. Investing in Employee Development (00:36:10)

11. Preparing for Workforce Demographic Changes (00:42:58)

12. Conclusion and Contact Information (00:47:14)

123 episodes

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