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đŸ’Ș “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein

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Manage episode 502890003 series 2657994
Content provided by Nick & Jack Studios | Wondery and Jack Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick & Jack Studios | Wondery and Jack Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In his twenties, he founded RXBAR and sold it to Kellogg for $600M. In his thirties, he launched David Protein, which competes with RXBAR, and it’s already worth $725M. Peter Rahal tells the secrets on how he launched two companies in the same category all before he turned 35. And he shares his latest numbers.

In this interview episode, you’ll hear


  • What the RX Bar founder learned from dealing drugs
  • What non-dyslexic people can learn from dyslexics
  • The niche RXBar found: paleo bars for CrossFit dudes
  • How to make packaging stand out
  • Selling RX Bar to Kellogg for $600m
  • Competing against RX Bar with his new venture: David
  • The 3 principles of nutrition
  • Peter announces David’s revenue numbers
  • Why they made the brand’s packaging gold
  • Why David acquired a top secret super protein company: Epogee
  • His biggest failure

PS: Peter’s Linkedin is epic: https://www.linkedin.com/in/peter-rahal-037bba43/

Watch the interview on YouTube: https://www.youtube.com/@tboypod

NEWSLETTER:

https://tboypod.com/newsletter

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts

SOCIALS:

Instagram: https://www.instagram.com/tboypod

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

1529 episodes

Artwork
iconShare
 
Manage episode 502890003 series 2657994
Content provided by Nick & Jack Studios | Wondery and Jack Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick & Jack Studios | Wondery and Jack Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In his twenties, he founded RXBAR and sold it to Kellogg for $600M. In his thirties, he launched David Protein, which competes with RXBAR, and it’s already worth $725M. Peter Rahal tells the secrets on how he launched two companies in the same category all before he turned 35. And he shares his latest numbers.

In this interview episode, you’ll hear


  • What the RX Bar founder learned from dealing drugs
  • What non-dyslexic people can learn from dyslexics
  • The niche RXBar found: paleo bars for CrossFit dudes
  • How to make packaging stand out
  • Selling RX Bar to Kellogg for $600m
  • Competing against RX Bar with his new venture: David
  • The 3 principles of nutrition
  • Peter announces David’s revenue numbers
  • Why they made the brand’s packaging gold
  • Why David acquired a top secret super protein company: Epogee
  • His biggest failure

PS: Peter’s Linkedin is epic: https://www.linkedin.com/in/peter-rahal-037bba43/

Watch the interview on YouTube: https://www.youtube.com/@tboypod

NEWSLETTER:

https://tboypod.com/newsletter

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts

SOCIALS:

Instagram: https://www.instagram.com/tboypod

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

1529 episodes

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