In this week’s episode of The Best Guest, we welcome book writing coach Deborah Ager to the show.

We talk about:

• Writing "anti-boring" books
• Overcoming self-doubt and writer’s block
• Common pitfalls to avoid
• The power of books to build personal brands

About Deborah

Deborah Ager is a book writing coach who helps leaders publish anti-boring, high-quality books. Whether her clients want to build their credibility, get speaking engagements at the largest conferences, or see their book on the shelves at airports, she helps them get there.

In her business career, she developed a viral book marketing campaign for the U.S. National Institutes of Health’s Keep the Beat cookbook, built digital marketing programs that generated millions for a good cause, and founded an international literary magazine that’s carried in libraries at Yale and Harvard.

Key Takeaways

• Writing should have an audience-first approach to avoid being boring; know what your readers care about.
• Address feelings of self-doubt by focusing on what makes your perspective unique in the marketplace.
• Overcoming writer’s block requires practical mindset shifts, such as accepting that a first draft doesn’t need to be perfect.
• Carving out dedicated time and accountability through writing partners can help you balance writing your own books with client projects.
• Books are a powerful form of communication and content marketing that can open up new opportunities, such as speaking engagements or corporate partnerships.

Quote

"A book can be a great way to allow another avenue or breadcrumb for people to find you." — Deborah Ager

Mentioned in This Episode

The Guide to Choosing Whether to Self-Publish Your Book

Free "How to Publish Your Book" class

Get next steps to launch your nonfiction book.

Connect with Deborah Ager

LinkedIn

Self-Publishing Success Website

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