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JF 4022: Four Pillars Of Capital Attraction, Avatar Alignment and Discovery Call Mastery ft. Lauren Brychell
Manage episode 505140926 series 2713647
On this week’s episode of Unlimited Capital, Richard McGirr interviews Lauren Brychell. They dig into her new 90-day playbook Beyond the Lead, outlining the four pillars of capital attraction and why most firms don’t need more leads, they need better conversion and nurture systems. Lauren and Richard get tactical on aligning marketing and sales into a single machine, building a lightweight tech stack with CRM, investor portal and segmented drips, and running discovery calls that keep your talk time under 20% while guiding prospects up a yes-ladder. They also compare top-of-funnel strategies—high-ROI in-person events, heavy content repurposing and distribution, and the realities of paid ads where only best-in-class funnels win.
Lauren Brychell
Current role: Founder, Equity Elevated Consulting
Based in: Denver, Colorado
Say hi to them at: https://equity-elevated.com/ | LinkedIn
This is a limited time offer, so head over to aspenfunds.us/bestever to download the investor deck—or grab their quick-start guide if you’re brand new to oil and gas investing.
Visit investwithsunrise.com to learn more about investment opportunities.
Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER
Get a 4-week trial, free postage, and a digital scale at https://www.stamps.com/cre. Thanks to Stamps.com for sponsoring the show!
Join the Best Ever Community
The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.
Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow.
Apply now at www.bestevercommunity.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
4038 episodes
Manage episode 505140926 series 2713647
On this week’s episode of Unlimited Capital, Richard McGirr interviews Lauren Brychell. They dig into her new 90-day playbook Beyond the Lead, outlining the four pillars of capital attraction and why most firms don’t need more leads, they need better conversion and nurture systems. Lauren and Richard get tactical on aligning marketing and sales into a single machine, building a lightweight tech stack with CRM, investor portal and segmented drips, and running discovery calls that keep your talk time under 20% while guiding prospects up a yes-ladder. They also compare top-of-funnel strategies—high-ROI in-person events, heavy content repurposing and distribution, and the realities of paid ads where only best-in-class funnels win.
Lauren Brychell
Current role: Founder, Equity Elevated Consulting
Based in: Denver, Colorado
Say hi to them at: https://equity-elevated.com/ | LinkedIn
This is a limited time offer, so head over to aspenfunds.us/bestever to download the investor deck—or grab their quick-start guide if you’re brand new to oil and gas investing.
Visit investwithsunrise.com to learn more about investment opportunities.
Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER
Get a 4-week trial, free postage, and a digital scale at https://www.stamps.com/cre. Thanks to Stamps.com for sponsoring the show!
Join the Best Ever Community
The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.
Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow.
Apply now at www.bestevercommunity.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
4038 episodes
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