Uncertainty is a constant in life—and especially in our financial lives. But not all uncertainty is created equal. Some arises from missing information we could know. Other times, the outcome is simply unknowable—or truly random.

In this episode of The Behavioral Divide, UCLA Professor Hal Hershfield talks with decision science expert Professor Craig Fox to unpack the psychology of uncertainty. They explore why our brains struggle to deal with it, how different types of uncertainty influence our choices, and what the research says about interventions that actually help.

Joining them is Dagny Maidman, Executive Managing Director and Wealth Advisor at Cresset, who brings the practitioner’s lens—sharing how she guides clients through unpredictable markets, imperfect information, and the emotions that come with both.

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Important Disclosures
The views expressed in this presentation are the speaker’s own and not necessarily those of American Century Investments. This presentation is for general information only and is not intended to provide investment, tax or legal advice or recommendations for any particular situation or type of retirement plan. Please consult with a financial, tax or legal advisor on your own particular circumstances.
Hal Hershfield is not affiliated with American Century Investments.

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