In this episode of The Backstory on Marketing and AI, we explore how AI is transforming the way marketers understand people, communities, and emotional drivers.

We discuss how AI enabled Market Research moves beyond surveys to uncover deeper motivations and hidden patterns in stories. You’ll learn how AI tools classify emotions, surface insights, and help brands build more meaningful connections with their audiences.

This conversation also covers the challenges and opportunities of integrating AI into modern marketing practice. We look at how emerging professionals can grow in an AI-driven world, why domain expertise still matters, and how experienced marketers can benefit from new approaches.

We also examine the future of human agency. As AI accelerates, we must ensure humans stay central in strategy and decision-making. The combination of AI and human insight is where the strongest value emerges.

Whether you're a marketer, strategist, researcher, or curious learner, this episode reveals how AI is reshaping the marketing landscape and what it means for future careers.