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Content provided by Cory Cotten-Potter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cory Cotten-Potter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Stop Selling, Start Solving with Julie Thomas

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Manage episode 477175571 series 3037235
Content provided by Cory Cotten-Potter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cory Cotten-Potter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Julie Thomas, President and CEO of ValueSelling Associates, to reveal how entrepreneurs can transform their approach to sales from uncomfortable necessity to confident value creation.
What You’ll Learn:

  • How to transition from technical expertise to effective selling without compromising authenticity
  • Why listening and questioning skills matter more than traditional "pitch and present" approaches
  • The four fundamental questions every sales conversation must address to drive meaningful outcomes
  • How to quantify value in a way that resonates with prospects and builds credibility
  • The “Stop Selling > Start Solving” framework for transforming uncomfortable sales conversations into value-driven discussions
  • Why AI will enhance but not replace the human elements of consultative selling
Julie Thomas is the President and CEO of ValueSelling Associates and leader of Growist, bringing decades of sales leadership experience to help revenue leaders achieve unprecedented results. A former Gartner executive turned sales methodology expert, Julie has established ValueSelling as an award-winning training provider serving mid-size and enterprise companies worldwide. She is the author of the bestselling book “The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life” and pioneer of the “Stop Selling, Start Solving” program designed specifically for entrepreneurs and small businesses.

GUEST: Julie Thomas, President and CEO of ValueSelling Associates


Now that you know how to ditch the high-pressure sales pitch and start solving real problems for your customers, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.

Subscribe to the podcast or write a review

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

Check out our three most downloaded episodes:

Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so
  continue reading

347 episodes

Artwork
iconShare
 
Manage episode 477175571 series 3037235
Content provided by Cory Cotten-Potter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cory Cotten-Potter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Julie Thomas, President and CEO of ValueSelling Associates, to reveal how entrepreneurs can transform their approach to sales from uncomfortable necessity to confident value creation.
What You’ll Learn:

  • How to transition from technical expertise to effective selling without compromising authenticity
  • Why listening and questioning skills matter more than traditional "pitch and present" approaches
  • The four fundamental questions every sales conversation must address to drive meaningful outcomes
  • How to quantify value in a way that resonates with prospects and builds credibility
  • The “Stop Selling > Start Solving” framework for transforming uncomfortable sales conversations into value-driven discussions
  • Why AI will enhance but not replace the human elements of consultative selling
Julie Thomas is the President and CEO of ValueSelling Associates and leader of Growist, bringing decades of sales leadership experience to help revenue leaders achieve unprecedented results. A former Gartner executive turned sales methodology expert, Julie has established ValueSelling as an award-winning training provider serving mid-size and enterprise companies worldwide. She is the author of the bestselling book “The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life” and pioneer of the “Stop Selling, Start Solving” program designed specifically for entrepreneurs and small businesses.

GUEST: Julie Thomas, President and CEO of ValueSelling Associates


Now that you know how to ditch the high-pressure sales pitch and start solving real problems for your customers, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.

Subscribe to the podcast or write a review

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

Check out our three most downloaded episodes:

Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so
  continue reading

347 episodes

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