Emotion Wins In B2B Sales With James Woodfall, Founder Of Raise Your EI The B2B Revenue Executive Experience podcast

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Emotion Wins in B2B Sales with James Woodfall, Founder of Raise Your EI

7d ago 50:05

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B2B sales often focus on metrics, ROI calculations, and product features. But what if the key to closing more deals lies not in our logical arguments, but in our ability to understand and respond to emotions? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by James Woodfall, the Founder of Raise Your EI, to share why emotional intelligence is a competitive advantage for financial planners and salespeople alike.

What You'll Learn:

How to establish meaningful rapport by finding authentic common ground
Why emotional intelligence training requires a 6-month commitment to create lasting behavioral change
The critical difference between emotional frames and logical frames in sales conversations
How to read and interpret micro-expressions and behavioral baseline changes during client interactions
Why emotional intelligence correlates directly with increased sales performance, client retention, and referrals
The role AI will play in analyzing emotional cues while maintaining human empathy

James Woodfall is a former financial planner who now specializes in emotional intelligence (EI) and behavioral coaching within the financial services industry. He is the founder of Raise Your EI, a company focused on providing science-based training in emotional intelligence to help financial professionals and firms improve communication, client relationships, and performance. In addition to training and consulting, James is an author; his book, co-authored with Cliff Lansley, "The Heart of Finance," is a practical guide for finance professionals to develop emotional intelligence for building strong client relationships.
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

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