This episode of The B Side proves to be a timely one as Saskia talks to Sara Vieira, creative manager and the founder of the music showcase platform Redbox Records, discussing what it means to be ‘British’, diverging from the path expected of her when she reached university level, and the realities of building a brand in UK music whilst finding an authentic voice on social media - regardless of whether you’re an artist or a business. Don’t miss this motivating chat as Sara proves that we all have the same 24 hours in a day, but it’s what you do with them that really matters.

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