In this episode, AREA Executive Director Mark Sage chats with Troy Wood, Executive Director of Marketing at HTC.

Troy shares what fuels his passion for XR and why he sees the AREA as a critical force in shaping the industry’s future. He reflects on HTC’s leadership role and emphasizes how collaboration through AREA helps address real barriers to enterprise XR adoption—like standardization, awareness, and ecosystem maturity.

As the new chair of the AREA Marketing Committee, Troy outlines a clear mission: spotlight enterprise success stories, foster deeper collaboration, and elevate XR’s profile across industries. He also shares what it will take to keep XR innovation alive—continued education, aligned messaging, and a community-wide push to move from pilot projects to real-world impact.

Image still from Vive.com video "HTC VIVE at MWC 2025"
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