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Michele Hansen: Learning from your audience
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Michele and Matthias talk about how audience development has changed over the years, on the way from a totally new SaaS startup to a mature business with many customers, today.
They discover that finding the first members of an audience can be really easy, but that it can also be quite time-consuming to stay current with them. Michele tells us how she runs customer interviews frequently and how she always discovers new use cases and exciting things to learn from different customers, because geocod.io is a horizontal SaaS based on an API.
Read the transcript here:
- https://gettheaudience.com/e15-michele-hansen-learning-from-your-audience/
28 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 26, 2025 02:20 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 292861402 series 2840388
Michele and Matthias talk about how audience development has changed over the years, on the way from a totally new SaaS startup to a mature business with many customers, today.
They discover that finding the first members of an audience can be really easy, but that it can also be quite time-consuming to stay current with them. Michele tells us how she runs customer interviews frequently and how she always discovers new use cases and exciting things to learn from different customers, because geocod.io is a horizontal SaaS based on an API.
Read the transcript here:
- https://gettheaudience.com/e15-michele-hansen-learning-from-your-audience/
28 episodes
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