In this fascinating replay from March 2023, we sit down with a true disruptor in the world of entertainment—pro wrestling legend and media mogul, Eric Bischoff! While he's best known for his role in the Monday Night Wars and creating the NWO, Eric's insights go far beyond the wrestling ring.

In this episode, Eric proves that not all attractions involve roller coasters. We dive deep into the business of creating compelling guest experiences, the power of live events, and the crucial role of storytelling in captivating an audience. From his time as the President of WCW to his current ventures, Eric shares his unique perspective on what it takes to build a brand that people want to be a part of.

You'll hear his thoughts on:
- The psychology of engaging an audience
- The parallels between pro wrestling and other forms of entertainment
- Why a great story is the ultimate attraction
- The business of building a global brand
- The lessons learned from the highs and lows of his career

Whether you're a fan of wrestling, an attractions industry professional, or just an entrepreneur looking for a masterclass in marketing and brand building, this is a can't-miss episode.

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