Threads has arrived and Twitter's changing - Social Media as we know it is evolving right in front of our eyes. What can we expect for the future of Elon's platform, and how can Threads catch up? What does it mean for marketers? Learn more in the latest episode of The Assorted Digital Ramblings podcast.

This podcast is brought to you by ClickThrough Marketing, a Digital Performance Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at [email protected].

Thanks for listening!

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TIMESTAMPS:

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00:00 - Introduction

05:35 - What is Threads?

09:30 - Why was Threads launched?

11:00 - Is Threads a finished product?

12:30 - Why launch an unfinished product?

14:00 - What's wrong with Twitter?

20:00 - What's missing from Threads?

23:30 - Why was Threads so popular at launch?

27:15 - What are the similarities between Twitter and Threads?

29:00 - The Twitter Blue problem

36:00 - Why are users migrating away from Twitter?

38:00 - Will Threads need to relaunch as hype drops?

40:00 - Threads and its impact on marketing

47:00 - The evolution of Social Media

51:00 - Fragmenting communities across platforms

55:00 - What should businesses do on Social Media in the current landscape?

58:00 - The impending arrival of 'X', Elon's "Everything App".

1:08:00 - Where will Social Media be in the next five years?

1:12:00 - Wrapping up and outro

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Podcast edited by Tom Parkes. All content is correct at the time of recording.