How To Sell Digital Products Online (Without Social Media)

The Art of Selling Online Courses

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My guest Chris Zukowski hasn't tweeted in over a year, never posts on Instagram or Facebook, and makes more money than he ever did in corporate America.

As a game marketing consultant, he's built a 20,000-person email list with a 50% open rate and 10-15% click-through rate. When he launches courses, 3-5% of his list buys - that's nearly double the industry standard.

In this episode, Chris reveals why social media is terrible for course creators, why blogging still works incredibly well, and his simple system for building a profitable course business with just email marketing, weekly blogging, and occasional YouTube appearances.

If you're tired of chasing social media algorithms and want to build something you actually own, this episode is for you.

Chapters

1. Email Marketing Success Without Social (00:00:00)

2. From Corporate America to Solo Success (00:07:35)

3. The Power of a 20,000 Person Email List (00:16:00)

4. Marketing Steam Games: The Core Business (00:25:15)

5. Why Social Media Marketing Fails (00:34:40)

6. Course Launch Strategy That Converts (00:43:45)

7. Live Q&As vs Traditional Webinars (00:50:40)

190 episodes

#Higher Education #Entrepreneur #Business #Podcasting Education #Marketing #John Ainsworth