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213 What's the Right Price for Your Course?

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Manage episode 523876649 series 3421466
Content provided by John Ainsworth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Ainsworth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈 https://datadrivenmarketing.co/roadmap
This week I'm chatting with Phillip Henry, an award-winning slide guitar player who has performed at Hyde Park, the Royal Albert Hall, and toured all over the world. He's now teaching slide guitar online and has built a fantastic community around his niche.
Phil is one of those teachers who makes something that feels mysterious and out of reach totally accessible. He told me he has a hundred percent success rate with his students, and after talking with him I can see why.
In this episode we talk about finding a niche inside a massive market, growing a Facebook group, the transition away from sales calls, and whether your pricing reflects what you're actually delivering.
If you've ever wondered whether you're charging enough for your course or coaching, this one's for you.
🎸 Check out Phillip's work:
🔗 https://www.youtube.com/@UCA-Vhff-ng4NDrlUAQoQDTg
🔗 https://www.instagram.com/phillip.henry/
🔗 https://philhenrymusic.com/

  continue reading

Chapters

1. Meet Phil: Slide, Awards, And Teaching (00:00:00)

2. What Slide Guitar Is And Why It’s Hard (00:02:00)

3. Audience Foundations: Touring To Online (00:05:10)

4. Ads, Evergreen Funnel, And Facebook Group (00:08:40)

5. YouTube Reality: Views, CTR, And Coaching (00:12:20)

6. Email List Health And Black Friday Warmup (00:17:30)

7. The Coaching Offer, VSL, And Pricing Debate (00:21:40)

8. Group Access, One‑To‑One Limits, And Upsells (00:26:40)

9. High‑Ticket Benchmarks In Music Education (00:32:00)

10. Black Friday Plan: Sequencing And Membership (00:36:50)

11. Product Mix: Breaking Down A Big Course (00:41:40)

12. Lead Magnets, Tabs, And Tripwires That Convert (00:46:20)

216 episodes

Artwork
iconShare
 
Manage episode 523876649 series 3421466
Content provided by John Ainsworth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Ainsworth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈 https://datadrivenmarketing.co/roadmap
This week I'm chatting with Phillip Henry, an award-winning slide guitar player who has performed at Hyde Park, the Royal Albert Hall, and toured all over the world. He's now teaching slide guitar online and has built a fantastic community around his niche.
Phil is one of those teachers who makes something that feels mysterious and out of reach totally accessible. He told me he has a hundred percent success rate with his students, and after talking with him I can see why.
In this episode we talk about finding a niche inside a massive market, growing a Facebook group, the transition away from sales calls, and whether your pricing reflects what you're actually delivering.
If you've ever wondered whether you're charging enough for your course or coaching, this one's for you.
🎸 Check out Phillip's work:
🔗 https://www.youtube.com/@UCA-Vhff-ng4NDrlUAQoQDTg
🔗 https://www.instagram.com/phillip.henry/
🔗 https://philhenrymusic.com/

  continue reading

Chapters

1. Meet Phil: Slide, Awards, And Teaching (00:00:00)

2. What Slide Guitar Is And Why It’s Hard (00:02:00)

3. Audience Foundations: Touring To Online (00:05:10)

4. Ads, Evergreen Funnel, And Facebook Group (00:08:40)

5. YouTube Reality: Views, CTR, And Coaching (00:12:20)

6. Email List Health And Black Friday Warmup (00:17:30)

7. The Coaching Offer, VSL, And Pricing Debate (00:21:40)

8. Group Access, One‑To‑One Limits, And Upsells (00:26:40)

9. High‑Ticket Benchmarks In Music Education (00:32:00)

10. Black Friday Plan: Sequencing And Membership (00:36:50)

11. Product Mix: Breaking Down A Big Course (00:41:40)

12. Lead Magnets, Tabs, And Tripwires That Convert (00:46:20)

216 episodes

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