205 $124,717 in 30 days with This Simple Funnel

The Art of Selling Online Courses

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4d ago 48:03

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🔥 Work With Me - https://datadrivenmarketing.co/done-for-you

Ever wonder what would happen if you stripped away all the fancy marketing tactics and just focused on the basics? Boris and I found out when we helped a guitar teacher make $124,717 in 30 days. That's $100,000 more than his usual monthly revenue.

Here's the kicker - we didn't do anything revolutionary. Actually, the whole thing was almost embarrassingly simple. New course, decent sales page, order bump, one upsell. That's it. No complex automations, no 47-step sequences, just solid execution of the fundamentals.

Boris shares the entire blueprint in this episode, including why we created a brand new course from scratch (in just 6 weeks!), how we used survey data to find a massive gap in what this creator was offering, and why positioning bonuses as "Christmas presents" made such a difference to conversions.

My favorite moment? When Boris admits our order bump only converted at 12% - way below our usual 30-50% - but still added an extra $7,000 to the launch. Sometimes good enough is exactly that.

If you've been overthinking your next launch, this episode might annoy you. Turns out that "90% research, 10% implementation" beats clever tactics every single time.

🎁 Free guides mentioned in this episode:

Sales Page Elements PDF: https://datadrivenmarketing.co/resources
Checkout Page Guide: https://datadrivenmarketing.co/checkout-page
Upsell Guide: https://datadrivenmarketing.co/upsell

Want help implementing this in your business? Drop me an email at [email protected]

Chapters

1. Setting The Stage: Big Win Breakdown (00:00:00)

2. Guest Intro And Case Study Setup (00:00:43)

3. Audience Assets: YouTube And Email List (00:02:20)

4. Lead Generation Systems First (00:04:47)

5. Research-Driven Offer Strategy (00:06:16)

6. Choosing The Course Topic With Surveys (00:08:13)

7. Crafting The Offer: Bonuses And Pricing (00:10:45)

8. Sales Page Strategy And Four U’s (00:14:50)

9. Levels Of Awareness And Messaging (00:18:15)

10. Future Casting And Trust Builders (00:22:18)

11. Checkout Page Essentials And AOV (00:25:20)

12. Order Bumps And Upsell Segmentation (00:27:17)

13. Unique Mechanism And Market Sophistication (00:30:01)

14. Conversion-Focused Design Principles (00:33:05)

15. Recap, Resources, And Next Steps (00:35:02)

16. Q4 Campaign Calendar And CTA (00:37:20)

206 episodes

#Higher Education #Entrepreneur #Business #Podcasting Education #Marketing #John Ainsworth