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How To Do Detailed Targeting on Facebook Ads (Online Course Creator Edition)
Manage episode 515937313 series 3470223
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Most course creators get excited about detailed targeting, but that’s where they end up wasting the most money.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead
I break down when detailed targeting actually makes sense, how to layer vs. narrow your interests, and the audience size sweet spot that keeps your costs low.
I also call out the common targeting traps that drive ad costs up, like choosing random celebrity interests or ignoring your ad creative, and show you what to focus on instead if you want leads that actually convert.
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Chapters
1. What Detailed Targeting Really Is (00:00:00)
2. When To Skip Detailed Targeting (00:01:54)
3. Warm Audiences And Lookalikes (00:03:04)
4. Organic Growth Before Ads (00:05:20)
5. Stacking vs Narrowing Explained (00:07:28)
6. Keep Audiences Big And Costs Down (00:10:35)
7. Avoid Guru Interests And Refresh Creatives (00:12:12)
8. Real Examples Of Stack And Narrow (00:15:11)
9. Broad Targeting And Pixel Maturity (00:17:34)
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