Go offline with the Player FM app!
Want More Clients? Fix Your Words First Featuring Justin Blackman
Manage episode 491663040 series 3019226
Most ad copy is written to attract everyone—and that’s exactly why it doesn’t work. I sit down with copywriter Justin Blackman to talk about how writing for clicks instead of conversions leads to wasted ad spend.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
Justin is a brand voice expert who goes overboard. He’s written for more than 429 people and dozens of brands, and created voice guides for industry experts including Amy Porterfield, Stu McLaren, Todd Herman, and Danny Iny.
We cover why including your price in the copy actually helps performance, the kind of copy that pulls in the right people (not just curious scrollers), and how to think more strategically about what your ad is actually selling.
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
- Get 1:1 Meta Ads Coaching from Kwadwo!
- Say hi to Kwadwo on Instagram
- Subscribe to The Art of Online Business’s YouTube Channel
Justin's Links:
- Connect with Justin on Instagram and LinkedIn
- Grab his Founder Feelings Wheel that helps you understand the nuances of voice easier!
Chapters
1. Exploring Copy's Impact Beyond Conversion (00:00:00)
2. Justin's Business Model and Brand Voice Expertise (00:08:05)
3. Why Big Names Invest in Brand Voice Guides (00:18:33)
4. Outdated Personal Brand Advice to Avoid (00:26:54)
5. Principles for Writing Ad Copy That Connects (00:40:51)
6. Final Thoughts on Authentic Communication (00:47:17)
953 episodes
Manage episode 491663040 series 3019226
Most ad copy is written to attract everyone—and that’s exactly why it doesn’t work. I sit down with copywriter Justin Blackman to talk about how writing for clicks instead of conversions leads to wasted ad spend.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
Justin is a brand voice expert who goes overboard. He’s written for more than 429 people and dozens of brands, and created voice guides for industry experts including Amy Porterfield, Stu McLaren, Todd Herman, and Danny Iny.
We cover why including your price in the copy actually helps performance, the kind of copy that pulls in the right people (not just curious scrollers), and how to think more strategically about what your ad is actually selling.
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
- Get 1:1 Meta Ads Coaching from Kwadwo!
- Say hi to Kwadwo on Instagram
- Subscribe to The Art of Online Business’s YouTube Channel
Justin's Links:
- Connect with Justin on Instagram and LinkedIn
- Grab his Founder Feelings Wheel that helps you understand the nuances of voice easier!
Chapters
1. Exploring Copy's Impact Beyond Conversion (00:00:00)
2. Justin's Business Model and Brand Voice Expertise (00:08:05)
3. Why Big Names Invest in Brand Voice Guides (00:18:33)
4. Outdated Personal Brand Advice to Avoid (00:26:54)
5. Principles for Writing Ad Copy That Connects (00:40:51)
6. Final Thoughts on Authentic Communication (00:47:17)
953 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.