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Want More Clients? Fix Your Words First Featuring Justin Blackman

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Manage episode 491663040 series 3019226
Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most ad copy is written to attract everyone—and that’s exactly why it doesn’t work. I sit down with copywriter Justin Blackman to talk about how writing for clicks instead of conversions leads to wasted ad spend.

‍‍ ‍‍ ‍‍

‍‍ ‍‍

Justin is a brand voice expert who goes overboard. He’s written for more than 429 people and dozens of brands, and created voice guides for industry experts including Amy Porterfield, Stu McLaren, Todd Herman, and Danny Iny.

We cover why including your price in the copy actually helps performance, the kind of copy that pulls in the right people (not just curious scrollers), and how to think more strategically about what your ad is actually selling.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Justin's Links:

  continue reading

Chapters

1. Exploring Copy's Impact Beyond Conversion (00:00:00)

2. Justin's Business Model and Brand Voice Expertise (00:08:05)

3. Why Big Names Invest in Brand Voice Guides (00:18:33)

4. Outdated Personal Brand Advice to Avoid (00:26:54)

5. Principles for Writing Ad Copy That Connects (00:40:51)

6. Final Thoughts on Authentic Communication (00:47:17)

953 episodes

Artwork
iconShare
 
Manage episode 491663040 series 3019226
Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most ad copy is written to attract everyone—and that’s exactly why it doesn’t work. I sit down with copywriter Justin Blackman to talk about how writing for clicks instead of conversions leads to wasted ad spend.

‍‍ ‍‍ ‍‍

‍‍ ‍‍

Justin is a brand voice expert who goes overboard. He’s written for more than 429 people and dozens of brands, and created voice guides for industry experts including Amy Porterfield, Stu McLaren, Todd Herman, and Danny Iny.

We cover why including your price in the copy actually helps performance, the kind of copy that pulls in the right people (not just curious scrollers), and how to think more strategically about what your ad is actually selling.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

‍‍ ‍‍ ‍‍

Justin's Links:

  continue reading

Chapters

1. Exploring Copy's Impact Beyond Conversion (00:00:00)

2. Justin's Business Model and Brand Voice Expertise (00:08:05)

3. Why Big Names Invest in Brand Voice Guides (00:18:33)

4. Outdated Personal Brand Advice to Avoid (00:26:54)

5. Principles for Writing Ad Copy That Connects (00:40:51)

6. Final Thoughts on Authentic Communication (00:47:17)

953 episodes

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