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Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead

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Manage episode 511316870 series 2818331
Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable.

‍‍ ‍‍

‍‍ ‍‍

I walk you through the exact step-by-step system I use to troubleshoot rising CPL so you know what to check first, what numbers matter most, and which levers to pull.

I also show you how to extend the life of ads that were once working instead of shutting them off too soon. These strategies will help you get control back so you stop wasting money and start getting leads at a healthy cost again.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

  continue reading

Chapters

1. The Cost-Per-Lead Scare (00:00:00)

2. Assumptions and Context for Troubleshooting (00:00:45)

3. Step 1: Check the Trend, Not a Day (00:02:10)

4. Step 2: Learning Limited and Budget Moves (00:03:15)

5. Step 3: Comment Hygiene to Restore Trust (00:04:48)

6. Step 4: Link CTR Benchmarks and Fixes (00:06:47)

7. Step 5: CTR All Ratio, CPM, Frequency (00:08:08)

8. Landing Page Conversion and Quick Wins (00:11:35)

9. Extending Ad Life and Next-Step Offers (00:13:00)

970 episodes

Artwork
iconShare
 
Manage episode 511316870 series 2818331
Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable.

‍‍ ‍‍

‍‍ ‍‍

I walk you through the exact step-by-step system I use to troubleshoot rising CPL so you know what to check first, what numbers matter most, and which levers to pull.

I also show you how to extend the life of ads that were once working instead of shutting them off too soon. These strategies will help you get control back so you stop wasting money and start getting leads at a healthy cost again.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

  continue reading

Chapters

1. The Cost-Per-Lead Scare (00:00:00)

2. Assumptions and Context for Troubleshooting (00:00:45)

3. Step 1: Check the Trend, Not a Day (00:02:10)

4. Step 2: Learning Limited and Budget Moves (00:03:15)

5. Step 3: Comment Hygiene to Restore Trust (00:04:48)

6. Step 4: Link CTR Benchmarks and Fixes (00:06:47)

7. Step 5: CTR All Ratio, CPM, Frequency (00:08:08)

8. Landing Page Conversion and Quick Wins (00:11:35)

9. Extending Ad Life and Next-Step Offers (00:13:00)

970 episodes

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