What does success really look like in the tree industry?
In this episode, Graeme Knight sits down with Korey Lofy of ArborJet and the Discovering Forestry Podcast for a wide-ranging, honest conversation about business, career paths, plant health care, sales, burnout, and defining success on your own terms.
This isn’t a hype podcast or a “get rich quick” discussion. It’s more like two industry veterans talking around a campfire, covering what actually matters after you’ve been in trees long enough to gain perspective.
In this episode, we cover:
- Why success in tree care isn’t just revenue.
- The shift from removals to recurring revenue & plant health care.
- Common sales mistakes tree service companies make (and how to fix them).
- How to sell ethically by solving problems, not pushing quotes.
- Career pivots, mistakes, and lessons learned the hard way.
- Why freedom, family, and longevity matter more than hustle culture.
- The future of the tree industry and opportunities for the next generation.
Whether you’re a tree service owner, climber, sales arborist, or someone thinking long-term about your career in arboriculture, this episode will give you a lot to think about.
How to Find Korey:
- Discovering Forestry Podcast, available on Spotify, Apple Podcasts, and all major platforms.
- LinkedIn & Facebook: Search Korey Lofy (K-O-R-E-Y L-O-F-Y)
- Email: [email protected]

Visit ArboristGrowthPartners.com to connect or learn more.