Matt Levine chats with Dave Hamilton, Founder of BackBeat Media. They discuss what it really takes to build a podcast—from building community and attracting sponsors to maintaining top-tier audio quality and treating your show like a business. Dave shares hard-earned insights from nearly 20 years behind the mic, including how to get your first 25,000 listeners, why most podcasters quit too early, and what separates the pros from the rest. Learn how to grow your audience, build a sustainable podcasting brand, and create a show listeners genuinely care about.

• Dave shares how the Mac Geek Gab podcast went from 1,000 to 25,000 listeners, three weeks after Apple added podcasts to iTunes.
• Dave highlights the two rules that became the foundation of his podcast: always release on time, and never compromise on audio quality.
• To him, consistency wasn’t just about discipline, it was a promise to the listener that they could count on the show to show up and sound good every single time.
• Dave believes poor audio wears people out because bad audio makes it hard to focus, and that makes it harder for your audience to care about you.
• Dave emphasizes that building a loyal audience is less about numbers and more about ownership. When people feel like the show belongs to them and they’re part of the community, they stick around longer, engage more, and tell their friends.
• Dave explains the benefits of getting a listener to financially support your show. The moment someone gives you even a dollar, they become twice as invested in following your podcast.
• Dave questions the logic of removing ads for paying supporters. He argues that if someone values your show enough to pay for it, they’re also likely to value your sponsors, especially if those sponsors are a good fit.
• Mark and Dave explain why your audience shouldn’t feel like they’re being sold to—they should feel like they’re being shown something useful by someone they trust. That’s how sponsorship becomes service, not interruption.
• Dave insists on vetting every potential sponsor by asking: Will this resonate with my audience? Can I genuinely get behind this?
• If you can’t speak about a product with conviction, your audience will hear it, and the trust you’ve built could evaporate.
• Dave describes what it means to be a fiercely independent podcaster.
• Dave shares a powerful truth about discoverability: most podcast listeners are looking for their next favorite show. The easiest way to get in front of them is to partner with other podcasters, promote each other’s work, and give your audience new voices to trust.
• Dave reminds us that podcasting is one of the most intentional media formats in the world.
• No one stumbles into a podcast; every listener has already opted in, and that level of buy-in makes the connection between host and audience deeply valuable.
• Dave leans into the concept of 1,000 true fans. He believes that when you build an audience that shows up for you, not just your content, you’re already halfway to financial sustainability.
• Dave believes the best podcasters sit in front of the mic because they have something to say, and they say it with conviction. If others listen, great. But the drive comes from within.
• Dave shares a powerful insight: if one person reaches out, whether to thank you or argue with you, you’ve won. That kind of emotional reaction means they’re invested, and that kind of listener will come back.
• Matt and Dave break down the critical early drop-off point for podcasters.
• Most people quit before episode 10. But if you can stay consistent for six months, you massively increase your odds of long-term success.
• Dave draws a line between podcasting and music. A good podcaster, like a good musician, doesn’t just deliver sound—they create a feeling.
• Dave outlines the traits that define great podcasters: discipline, sincerity, curiosity, and a genuine desire to serve. You don’t need to be a performer—you need to be someone worth listening to.
• According to Dave, we’re still in the early innings of podcasting. Despite how crowded it feels, the majority of people still don’t listen regularly. That means the biggest opportunities haven’t even hit yet.
• Dave sees podcasting as the most effective form of modern word-of-mouth. When a trusted voice says, “go check this out,” people act on it. And that’s what makes podcast advertising, done right, so powerful.
• Dave ends with a message of hope: there are infinite corners of the market still unclaimed—and if you’re willing to show up with consistency and care, one of them can be yours.

Mentioned in This Episode:

Dave Hamilton on LinkedIn

The inaugural episode of The Mac Geek Gab Podcast

theanycast.com/s2e12