So many entrepreneurs fall into the trap of thinking Instagram—or any social platform—is their entire business. In this episode of the Anti-Hustle Business Podcast, I’m calling out the obsession with chasing engagement, posting more, or starting over when the algorithm feels off. The truth? Social media is not a business plan. It’s one tool in your visibility toolbox—not the whole system.

I walk you through the real role Instagram plays in your sales funnel, why treating it as your “plan” keeps you stuck in the content hamster wheel, and how to shift into building a complete sales ecosystem. You’ll learn the three stages of the Visibility Pyramid—Reach, Relationship, and Revenue—and why most coaches get stuck at the top instead of building the foundation that actually creates sales.

By the end, you’ll know exactly what to focus on instead: tightening your offers, building lead capture that works, nurturing relationships beyond the feed, and creating a seamless sales flow. Because when you stop relying on one algorithm to run your business, you finally step into predictable income and long-term growth.

👉 Download the Visibility Pyramid PDF to see where your content is leaking energy and get clarity on what to focus on at each stage of the client journey. https://shannonwhaley.myflodesk.com/visibility

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