In the first of the Season 1 recaps, Angus and Pete reveal what CX buyers really want and how to stand out in the riveting world of customer engagement sales. Learn to focus on the buyer's journey, not your own sales process. Simplify your message by offering clear recommendations and limiting options, as too many choices lead to confusion. Use compelling stories instead of bullet points to help buyers visualize solutions. Tailor product demos to the audience and buying stage, showing what truly matters. Crucially, reduce buyer risk and anxiety to overcome apathy and secure the sale.

Here are 5 key takeaways:

• Prioritise the buyer's process.
• Offer clear recommendations, limit options.
• Tell relatable stories, avoid bullet points.
• Tailor demos to the audience and buying stage.
• Reduce buyer risk and anxiety.