Welcome to The Amplitude of Tech podcast, produced by Amplix, a leading technology advisory firm, where we bring together the voices of technology thought leaders, subject matter experts, and enterprise IT decision-makers to discuss today’s transformative technologies and how they can create opportunities for increased success. In this episode, Robby Gulri, Channel CTO at RapidScale, joins Shawn Cordner to explore how enterprises can unlock the promise of AI by first building the right data strategy and culture.

Drawing on decades of experience bridging both CMO and CTO roles, Robby explains why AI projects succeed or fail, why data readiness and governance are essential foundations, and how personalization, segmentation, and prediction drive real-world impact. He also shares vivid use cases—from logistics firms saving millions in port fees, to healthcare and retail companies transforming operations with enriched data and machine learning.

The discussion covers:

• Building a true data culture across the enterprise
• Balancing build vs. buy in AI initiatives
• The convergence of technology and business outcomes
• Privacy, compliance, and the ethics of AI adoption
• Why most GenAI pilots fail and how to join the 5% that succeed

Whether you’re charting your first AI pilot or redefining technology’s role in the boardroom, this episode arms you with the mindset, strategies, and examples to move from “skew to solution” and turn AI into measurable business value.