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The Buyer’s Journey: Joining the Conversation in Their Head
Manage episode 483684982 series 3527542
Host Molly Beyer talks about a crucial component in any business owner or entrepreneur’s success: understanding the needs of their client. Molly takes us on the buyer’s journey to illustrate what kind of messaging grabs a potential buyer’s attention and why. It’s not necessarily our expertise or experience; it’s our product, what we offer. How do we stand out from the crowd to show clients we understand their challenges?
Talking to a potential client in marketing requires messaging that cuts through the noise of competitors. According to Molly, it’s our unique ability to solve their problem better than anyone else that will create a market-dominating position. Her first piece of advice is refining a statement of what we do into three specific parts: who the customer is, what we do for them, and what pain point we alleviate while doing it. She shares three real-life examples of this advice in action.
Molly also explores how to get through to our clients, how to grab their attention by creating compelling offers. She uses the conversation equation of interrupt, engage, educate, and offer. She breaks down each of these steps in clear detail to demonstrate how the carefully crafted messages engage the client and offer a solution to their problem before providing an actionable step. The buyer’s journey series will continue in the next episode with a deep dive into more of what clients need to hear.
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24 episodes
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