In Episode 5 of the AI Compass Podcast, we sit down with AI strategist and hospitality expert Michael Goldrich from Vivander Advisors to explore how generative AI is reshaping visibility in search—and why tour operators, travel agencies, and hotels need to pivot now. Michael breaks down the concept of “Answer Engine Optimization” (AEO), the alligator graph of declining clicks, and how travel brands can survive (and thrive) in an AI-first search world.
Special Guests:
Michael J. Goldrich – AI strategist at Vivander Advisors
Jason Halberstadt – SEO expert, co-author of Who Took My Clicks?
Host: Jason Elkins
What You'll Learn:
What is the “alligator graph” in Google Analytics and what it means for you
Why keywords are being replaced by context-rich queries
How to get your brand cited in AI Overviews even if you’re not on page 1
The new metrics: Share of Answer (SOA) and Answer Engine Optimization (AEO)
Why FAQs and fresh content matter more than ever
How to plan, budget, and experiment with your digital presence in 2025
🔧 Bonus:
Michael shares tools and tips to start tracking your Share of Answer across AI engines like Google’s AI Overview, ChatGPT, and Perplexity.
📌 Connect with Michael: https://vivander.com – AI Literacy, Education & Solutions for Hospitality
🔔 Subscribe for more episodes on AI + travel marketing.

Book a FREE AI strategy call with host Jason Halberstadt at MyTrip.AI.