Key Takeaways:

• From Freelancer to Agency Owner: Brennan’s transition from freelance media buyer to running Odd Duck came with the hard truth: clients buy from businesses, not individuals. Differentiation matters.
• The Power of Positioning: TikTok Shop became Brennan's "conversation starter" even though most revenue still comes from Meta and Google. Leads come through the shiny object, but sales often come from solving deeper needs.
• Marketing vs. Talent: Talent is important, but without strong processes and clear offers, even A-players can struggle to produce great results.
• Process Can’t Be Too Rigid: While systems are critical, agencies need flexibility to adapt based on the client’s actual needs, not just a predefined playbook.
• Agency Growth Killers:
  • 0–50k/month: Poor offers or lack of marketing.
  • 50k+/month: Weak internal processes and client delivery.
• Strong Offers Drive Sales: A good offer that hits a timely pain point (like TikTok Shop) opens doors — but fulfillment and upsell often lie in foundational services.
• What’s Working Right Now:
  • Google Ads: Deep understanding of branded vs. non-branded and visibility into PMAX campaigns.
  • Meta: Strong creative is king, but data setup and proper configuration are often overlooked.
  • TikTok: The first two seconds of a video make or break performance — attention is the currency.

Check out Brennan's agency here:

https://www.oddduckmg.com/

https://www.agencyuplift.co/email

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)