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EP 78: Building EverBoost: A Retention Marketing Story | with Tobi Chapman of EverBoost
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Summary
In this episode of The Agency Uplift, Sean Lang interviews Tobi Chapman of EverBoost. They explore the challenges and opportunities of running a retention marketing agency, from hiring the right people to building a culture of accountability. Tobi also explains why direct mail is resurging as a powerful channel for CPG brands.
Takeaways
- Scaling requires patience and realistic expectations
- A bad cultural fit can “rot” a company from the inside
- Direct mail creates physical, memorable brand impressions
- Agencies often misalign with clients by confusing activity with value
- Backend process optimization yields compounding benefits
Check out Tobi's Agency Here:
Learn the 5 mistakes keeping your agency stuck, and the 5 Custom GPTs that solve them. Free course at https://www.agencyuplift.co/blueprint
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