))
Ep 7: From Google to Amazon: A PPC Journey, with Igor Nuhanovic of Amazonia PPC
Manage episode 474825396 series 3655807
Content provided by Sean Lang. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Lang or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Key Takeaways
- Igor started his agency by supporting his wife's Google Ads freelance work and transitioned into full-time agency life.
- Originally focused on Google Ads, Igor made a strategic pivot into Amazon PPC due to its simplicity and higher buying intent.
- Defining clear roles and responsibilities with his co-founder (his wife) helped their agency scale more effectively.
- Amazon PPC has grown more complex over time, especially on the analytics side, though it remains simpler than Google Ads.
- The agency prioritizes honest discovery calls—if a product isn't viable on Amazon, they'll say so upfront.
- Maintaining a hands-on approach with select PPC accounts keeps Igor connected to evolving strategies and platforms.
- COVID-19 dramatically impacted their agency, forcing difficult decisions around staff and clients, and highlighting the importance of adaptability.
- Agencies offering Google PPC should strongly consider adding Amazon PPC services—it’s a logical and accessible extension.
- On Amazon, category strategy and product positioning are everything—there’s no one-size-fits-all.
- Most Amazon sellers don’t know their actual profit margins; Igor emphasizes profitability over vanity metrics like revenue or ACoS.
Tools Mentioned
- Amazon Marketing Cloud
- Helium 10
- Google Ads / Google Tag Manager
- Product Opportunity Explorer
- Amazon Search Query Performance Report
Check out Igor's agency here:
https://www.agencyuplift.co/email
Agency Uplift - Skool GroupScale your agency. Frameworks from an owner who grew to 35+ team members and 10-fig clients.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
37 episodes
Share
