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Ep 62: Scaling with Trust: Don Martelli on Growing PR Bunker
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Summary
In this episode, Sean Lang interviews Don Martelli, CEO of PR Bunker, about the realities of scaling an agency. Don explains the shift from being a hands-on PR professional to becoming a leader who empowers others. He discusses how referral partnerships, disciplined networking, and a focus on mission-driven organizations helped PR Bunker grow. The conversation highlights trust, letting go of control, and creating systems that enable sustainable agency growth.
Takeaways
- The hardest shift is from doing the work to leading others.
- Delegating creates scale—even if it feels slower at first.
- Business growth requires handling contracts, finance, and insurance—not just the craft.
- Referral partnerships expand services without adding headcount.
- Treat every client interaction as an opportunity to build deeper trust.
- Big wins come from creative storytelling that connects client work to trending issues.
Check out Don's agency here:
Identify & Fix your critical gap now: www.agencyuplift.co/mini
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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