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Ep 39: Scaling DTC Brands with CRO: Inside Customers Who Click, with Will Laurenson
Manage episode 490335642 series 3655807
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Key Takeaways
- Will transitioned from in-house marketing roles at startups to launching his own CRO-focused agency.
- Customers Who Click serves 7–9 figure DTC brands by implementing data-driven conversion optimization strategies.
- His early frustrations with lack of execution led him to shift from consulting to full-service delivery.
- “Done-with-you” services often require more effort than “done-for-you,” and he now prices accordingly.
- Will shared the evolution of his pricing strategy and the challenges in creating tiered CRO offers.
- Smaller clients tend to demand more time and attention despite paying less—making tier segmentation crucial.
- His podcast has become a major lead-generation asset by building strong guest relationships.
- He's refining a strategy to convert podcast guests into clients or strong referral sources.
Check out Will's agency here:
https://www.customerswhoclick.com/
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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