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Ep 23: The System I Used To Scale My Agency Past $1M Annually With No Sales Team
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Key Takeaways:
- Sean's former agency scaled past $1M in revenue using a podcast, despite a weak sales team.
- The podcast evolved from unfocused content to a strategic lead generation tool for direct-to-consumer (DTC) brands.
- Niche focus was crucial—targeting DTC brands and shifting to a clear, ICP-driven podcast strategy.
- The podcast became a “lead warmer,” building trust and authority before any sales conversation.
- Switching to a singular host (Jordan West) and a 3-episode weekly cadence led to major growth.
- Over 600 episodes have been published, contributing to over $3M in attributable revenue and many high-level opportunities.
- Podcasts built for ICP (Ideal Customer Profile) can generate leads, referrals, talent, and partnerships.
- Start scrappy—focus on relevance over production quality.
- Launch with 10 episodes to encourage binging and establish authority.
- Use existing relationships and clients for initial guest outreach.
- Tools like Riverside and Buzzsprout can simplify editing and hosting.
- Strategic podcasting is a teachable and repeatable framework available through Sean’s coaching.
agencyuplift.co/ppf – Learn more about the Podcast Pipeline Framework
Sean’s Links:
🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club
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