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Why Top Agencies Sell Strategy Instead of Giving It Away

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Manage episode 497616074 series 3584977
Content provided by Agency Mavericks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Agency Mavericks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

In this episode, Troy Dean reveals the single biggest mistake that keeps agencies stuck in the feast-or-famine cycle: giving away their most valuable asset for free. Through compelling case studies of agency owners like Simon Kelly who tripled his revenue to $100K/month, Troy demonstrates how implementing a paid strategy model transforms not just income, but client relationships and team satisfaction.

If you're tired of lengthy free consultations that lead nowhere and proposals that disappear into the void, this episode reveals the exact framework that's helping agencies convert 85% of prospects into long-term clients while working fewer hours and commanding premium rates.

What You'll Learn

  • Why Free Strategy Is Killing Your Agency – The hidden psychological damage of devaluing your expertise
  • The Paid Strategy Model Revolution – How to get paid thousands before starting any client work
  • Real-World Success Stories – How agencies like Simon's went from burnout to $100K+ months
  • Client Psychology Transformation – Why paying clients show up differently and implement more
  • Conversion Rate Secrets – How to achieve 85%+ conversion from roadmap to ongoing work
  • Positioning as a Strategic Authority – Moving from vendor to trusted advisor status
  • The Complete Implementation Framework – Practical steps to package, price and sell strategy

If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you

Handy Links:

E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com

Follow us on the socials:

YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

  continue reading

163 episodes

Artwork
iconShare
 
Manage episode 497616074 series 3584977
Content provided by Agency Mavericks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Agency Mavericks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

In this episode, Troy Dean reveals the single biggest mistake that keeps agencies stuck in the feast-or-famine cycle: giving away their most valuable asset for free. Through compelling case studies of agency owners like Simon Kelly who tripled his revenue to $100K/month, Troy demonstrates how implementing a paid strategy model transforms not just income, but client relationships and team satisfaction.

If you're tired of lengthy free consultations that lead nowhere and proposals that disappear into the void, this episode reveals the exact framework that's helping agencies convert 85% of prospects into long-term clients while working fewer hours and commanding premium rates.

What You'll Learn

  • Why Free Strategy Is Killing Your Agency – The hidden psychological damage of devaluing your expertise
  • The Paid Strategy Model Revolution – How to get paid thousands before starting any client work
  • Real-World Success Stories – How agencies like Simon's went from burnout to $100K+ months
  • Client Psychology Transformation – Why paying clients show up differently and implement more
  • Conversion Rate Secrets – How to achieve 85%+ conversion from roadmap to ongoing work
  • Positioning as a Strategic Authority – Moving from vendor to trusted advisor status
  • The Complete Implementation Framework – Practical steps to package, price and sell strategy

If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you

Handy Links:

E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com

Follow us on the socials:

YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

  continue reading

163 episodes

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