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In this episode of The Affluent CEO Show, Yuliana Francie speaks with Julie Matzen, a marketing veteran with 27+ years of experience and the founder of Borderline—a platform connecting entrepreneurs with senior-level advisors without the cost or commitment of a full agency.

Julie shares her journey from corporate life to entrepreneurship, the reality of bootstrapping versus raising capital, and why many founders struggle when scaling too fast. She offers grounded insights on marketing strategy, storytelling, and the importance of understanding your customer before spending on ads.

This conversation also explores the emotional side of entrepreneurship—panic, cash-flow fear, decision paralysis—and why having expert support early can save both time and money.

In This Episode

• Why Borderline was created and who it’s for
• The truth about investor money vs. bootstrapping
• Why marketing starts with story, not ads
• How to think about funnels, customer experience, and retention
• The biggest mindset shift when leaving corporate life

Connect with Julie Matzen on https://www.instagram.com/the.boarderline/

I’ve opened a limited number of Breakthrough Sessions this month, for high-achieving women entrepernuers who are ready to elevate profit, reclaim time, and lead with clarity, not chaos. Claim your complimentary spot to have an honest and raw conversation by sending me an email on [email protected]