Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by [email protected]. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by [email protected] or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Building High-Impact Customer Advisory Boards with Cate Vanasse

23:18
 
Share
 

Manage episode 519882061 series 3007684
Content provided by [email protected]. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by [email protected] or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Want to build a customer advisory board that actually drives business value? Struggling to figure out where to start or how to prove the ROI?

To help, we welcome Cate Vanasse to The Advocacy Channel. Cate leads customer marketing at TalkDesk, where her team's mission is "igniting raving fans, driving growth, and building customers for life."

With extensive experience building and scaling customer advisory boards across multiple companies, Cate shares her practical framework for creating CABs that strengthen relationships, influence revenue, and create real brand advocates.

In this episode, Cate walks us through:

  • How to identify the right CAB members by balancing ideal account logos with the right human personalities in the room
  • The art of balancing "give vs get" so it doesn't feel transactional
  • Why in-person meetings matter for executive CABs versus when virtual works better for technical advisory boards

Cate also shares insights from TalkDesk's CX Innovators Awards program, including how industry recognition has helped customers get promoted and secure internal resources.

Her closing advice? The best customer marketing programs don't start with a spreadsheet. They start with empathy.

Connect with Cate on LinkedIn: https://www.linkedin.com/in/catevanasse/

Connect with us:

Loving this show? Explore impact.com's other podcasts packed with insights:

  continue reading

36 episodes

Artwork
iconShare
 
Manage episode 519882061 series 3007684
Content provided by [email protected]. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by [email protected] or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Want to build a customer advisory board that actually drives business value? Struggling to figure out where to start or how to prove the ROI?

To help, we welcome Cate Vanasse to The Advocacy Channel. Cate leads customer marketing at TalkDesk, where her team's mission is "igniting raving fans, driving growth, and building customers for life."

With extensive experience building and scaling customer advisory boards across multiple companies, Cate shares her practical framework for creating CABs that strengthen relationships, influence revenue, and create real brand advocates.

In this episode, Cate walks us through:

  • How to identify the right CAB members by balancing ideal account logos with the right human personalities in the room
  • The art of balancing "give vs get" so it doesn't feel transactional
  • Why in-person meetings matter for executive CABs versus when virtual works better for technical advisory boards

Cate also shares insights from TalkDesk's CX Innovators Awards program, including how industry recognition has helped customers get promoted and secure internal resources.

Her closing advice? The best customer marketing programs don't start with a spreadsheet. They start with empathy.

Connect with Cate on LinkedIn: https://www.linkedin.com/in/catevanasse/

Connect with us:

Loving this show? Explore impact.com's other podcasts packed with insights:

  continue reading

36 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play