Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by The Advisor Media Network and Stacey Chillemi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Advisor Media Network and Stacey Chillemi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Win on Emotion: The ThinkBlink Brand Playbook

25:08
 
Share
 

Manage episode 509742676 series 3594894
Content provided by The Advisor Media Network and Stacey Chillemi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Advisor Media Network and Stacey Chillemi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Stop competing on price—win on emotion.
Host Lisa Urbanski sits down with Jean-Pierre Lacroix, President & Chief Strategy Officer at SLD, to unpack how brands build durable advantage by targeting one dominant emotional need, removing friction across the journey, and telling simple, memorable stories that create community and loyalty.
You’ll learn:

  • The 7 core tenets of emotional brand building (and how to choose one word that anchors your brand)
  • Why features get copied—but feelings don’t—and how to stay ahead of the commoditization curve
  • Pricing without a race to the bottom: when promos help (and when they erode brand)
  • How to scan trends and learn from other industries to stay relevant
  • Practical moves to reduce journey friction and build a belonging-driven community

Explore JP’s work and the ThinkBlink manifesto:
• Website: https://www.sld.com
• LinkedIn: https://www.linkedin.com/in/jeanpierrelacroix/
• Book: ThinkBlink Manifesto (Amazon Kindle): https://www.amazon.com/s?k=ThinkBlink+Manifesto+Jean-Pierre+Lacroix

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1024 episodes

Artwork
iconShare
 
Manage episode 509742676 series 3594894
Content provided by The Advisor Media Network and Stacey Chillemi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Advisor Media Network and Stacey Chillemi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Stop competing on price—win on emotion.
Host Lisa Urbanski sits down with Jean-Pierre Lacroix, President & Chief Strategy Officer at SLD, to unpack how brands build durable advantage by targeting one dominant emotional need, removing friction across the journey, and telling simple, memorable stories that create community and loyalty.
You’ll learn:

  • The 7 core tenets of emotional brand building (and how to choose one word that anchors your brand)
  • Why features get copied—but feelings don’t—and how to stay ahead of the commoditization curve
  • Pricing without a race to the bottom: when promos help (and when they erode brand)
  • How to scan trends and learn from other industries to stay relevant
  • Practical moves to reduce journey friction and build a belonging-driven community

Explore JP’s work and the ThinkBlink manifesto:
• Website: https://www.sld.com
• LinkedIn: https://www.linkedin.com/in/jeanpierrelacroix/
• Book: ThinkBlink Manifesto (Amazon Kindle): https://www.amazon.com/s?k=ThinkBlink+Manifesto+Jean-Pierre+Lacroix

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1024 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play