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Think Blink: Measure Emotion, Build Belonging

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Manage episode 506713016 series 3594894
Content provided by The Advisor Media Network and Stacey Chillemi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Advisor Media Network and Stacey Chillemi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If 80% of buying is emotional, how are you measuring it—and turning customers into a community that stays? In this episode, host Lisa Urbanski sits down with Jean-Pierre Lacroix (author of ThinkBlink) to unpack Tenet 5 (Measure Emotional Connection) and Tenet 6 (Design for Belonging). We dig into practical ways brands can quantify feelings, repair trust fast, and craft community experiences that drive loyalty—online and in-store.
You’ll learn how to

  • Track emotional signals with metrics, analytics, and sentiment tools
  • Spot friction points and deploy service-recovery that rebuilds trust
  • Move from “transactions” to belonging with community-first design
  • Use personas + psychographics (not just demographics) to hit the heart
  • Blend AI + human insight for personalization that feels seen
  • Measure what matters: connection, advocacy, and lifetime value

Explore JP’s work and the ThinkBlink manifesto: Website: www.sld.com

LinkedIn: www.linkedin.com/in/jeanpierrelacroix/

Book: ThinkBlink Manifesto (Amazon Kindle)

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1009 episodes

Artwork
iconShare
 
Manage episode 506713016 series 3594894
Content provided by The Advisor Media Network and Stacey Chillemi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Advisor Media Network and Stacey Chillemi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If 80% of buying is emotional, how are you measuring it—and turning customers into a community that stays? In this episode, host Lisa Urbanski sits down with Jean-Pierre Lacroix (author of ThinkBlink) to unpack Tenet 5 (Measure Emotional Connection) and Tenet 6 (Design for Belonging). We dig into practical ways brands can quantify feelings, repair trust fast, and craft community experiences that drive loyalty—online and in-store.
You’ll learn how to

  • Track emotional signals with metrics, analytics, and sentiment tools
  • Spot friction points and deploy service-recovery that rebuilds trust
  • Move from “transactions” to belonging with community-first design
  • Use personas + psychographics (not just demographics) to hit the heart
  • Blend AI + human insight for personalization that feels seen
  • Measure what matters: connection, advocacy, and lifetime value

Explore JP’s work and the ThinkBlink manifesto: Website: www.sld.com

LinkedIn: www.linkedin.com/in/jeanpierrelacroix/

Book: ThinkBlink Manifesto (Amazon Kindle)

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1009 episodes

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