What makes company values real—and why do some organizations thrive while others quietly lose trust, talent, and integrity?

Host Lisa Urbanski sits down with David Cohen to break down what authentic company values look like in action, why values must apply to everyone (not just frontline staff), and how “values-based hiring” can dramatically improve retention and workplace culture.

In this conversation, David shares powerful examples—like Starbucks and Johnson & Johnson—showing how living values can strengthen culture, customer experience, and long-term business success.

In this episode, you’ll learn:
✅ How to tell if values are real vs. performative
✅ The behaviors that reveal culture fast
✅ How to hire for values (without hiring “robots”)
✅ How integrity connects to every value you claim

Learn more about David’s work in leadership, 360 feedback, and succession planning: https://sagltd.com/

📚 Dive deeper into his leadership courage series:

Part 1 – Having the Courage to Live Your Values: https://www.linkedin.com/pulse/part-one-having-courage-live-your-values-worth-david-s-cohen-ncdqc/

Part 2 – Building the Courage to Live Your Values: https://www.linkedin.com/pulse/part-two-building-courage-live-your-values-david-s-cohen-lm7nc/

🔗Connect with David on LinkedIn: https://www.linkedin.com/in/david-s-cohen-0b0191/

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