Generative AI And CTV: Transforming AdTech Strategies The AdTech Daily Brief podcast

Over 20 million podcasts, powered by

Artwork

Business Marketing AdCoach

Content provided by AdCoach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdCoach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The AdTech Daily Brief « »
Generative AI and CTV: Transforming AdTech Strategies

10d ago 5:34

Share

MP3•Episode home

Content provided by AdCoach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdCoach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we dive into the latest trends reshaping the AdTech landscape, starting with a revealing survey from Start.io and AdTechGod™ that shows 90% of advertisers are prioritizing generative AI alongside Connected TV (CTV) advertising. We discuss how this shift is enabling marketers to create personalized content at scale, enhancing campaign creativity and efficiency.

Plus, we explore Innovid's new integration with LinkedIn for CTV ads, Assembly's launch of Assembly Control for brand safety, and the rise of Agentic AI, which could disrupt traditional DSP models. We also highlight Blurbs' mission to clarify programmatic vendors and Freestar's partnership with Fortune Media to boost digital monetization.

For more information visit www.adcoach.app/podcast

… continue reading

12 episodes

#Business #Marketing #AdCoach

Artwork

Generative AI and CTV: Transforming AdTech Strategies

The AdTech Daily Brief

published 10d ago

Share

MP3•Episode home

Content provided by AdCoach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdCoach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we dive into the latest trends reshaping the AdTech landscape, starting with a revealing survey from Start.io and AdTechGod™ that shows 90% of advertisers are prioritizing generative AI alongside Connected TV (CTV) advertising. We discuss how this shift is enabling marketers to create personalized content at scale, enhancing campaign creativity and efficiency.

Plus, we explore Innovid's new integration with LinkedIn for CTV ads, Assembly's launch of Assembly Control for brand safety, and the rise of Agentic AI, which could disrupt traditional DSP models. We also highlight Blurbs' mission to clarify programmatic vendors and Freestar's partnership with Fortune Media to boost digital monetization.

For more information visit www.adcoach.app/podcast

… continue reading

12 episodes

#Business #Marketing #AdCoach

All episodes

×

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

Listen to 500+ topics

Help/FAQ | Advertise with Us

Arts|Business|Comedy|Economics|Entertainment|News|Politics|Religion

Science|Soccer|Sports|Storytelling|Technology|True Crime

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright

Listen to this show while you explore