In episode 32 of The Adaptive Mindset, Brett Gallant interviews Angelo Ponzi, a Fractional CMO with over 30 years of experience in marketing and business strategy, as he shares his journey from starting in an advertising agency in New York to becoming a sought-after expert in creating marketing blueprints for companies looking to drive revenue.

Tune in for valuable strategies and mindset shifts to thrive in today's digital world.

TIMESTAMPS

[00:01:22] Origin story of a fractional CMO.

[00:07:41] The power of data.

[00:10:07] Importance of marketing strategy.

[00:14:29] Importance of ongoing strategy.

[00:20:01] AI tools and market confusion.

[00:21:17] Strategic marketing for compostable products.

[00:24:10] Founder clarity and customer understanding.

[00:29:04] Emotional connection in marketing.

[00:33:21] Hiring a fractional CMO.

[00:38:40] Marketing's impact on valuation.

[00:43:31] Exit strategy planning.

[00:47:15] Superhero marketing strategies.

[00:50:04] Stubborn founders.

QUOTES

• "I realized marketing without research was just noise." -Brett Gallant
• “I don't care what you think. Because at the end of the day, it's not what you did yesterday, it's what we're gonna do tomorrow.” -Angelo Ponzi
• “I'm not a one-man army. I still have to rely on everybody else to participate, give me the right information, digest that information, and put it into action.” -Angelo Ponzi

SOCIAL MEDIA LINKS

Brett Gallant

Instagram: https://www.instagram.com/brett_gallant/

Facebook: https://www.facebook.com/brett.gallant.9

LinkedIn: https://www.linkedin.com/in/brett-gallant-97805726/

Angelo Ponzi

LinkedIn: https://www.linkedin.com/in/angeloponzi/

X: https://x.com/angeloponzi15

WEBSITE

Adaptive Office Solutions: https://www.adaptiveoffice.ca/

Craft Marketing: https://www.craftmarketingandbranding.com/