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312: Vision + Timing = Brand Success: What INSKIN’s Masstige Strategy Can Teach Us All with Maria Enna-Cocciolone from INSKIN Cosmedics

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Manage episode 480590211 series 2323434
Content provided by Aesthetic and Beauty Industry Council and Beauty Industry Council. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aesthetic and Beauty Industry Council and Beauty Industry Council or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What does it take to build a skincare brand that delivers real results, remains accessible, and never compromises on quality?

In this episode, we’re joined by Maria Enna-Cocciolone, founder of INSKIN COSMEDICS to explore how the concept of masstige — prestige for the masses — is transforming the professional skincare landscape.

Maria opens up about:

  • What masstige really means and why it’s gaining traction

  • Spotting a market gap and building a brand to fill it

  • Launching a business in times of uncertainty

  • The power of mindset, mission, and staying true to your brand story

This is a powerful conversation for clinic, salon, and spa owners ready to align their brand with purpose, relevance, and long-term success.

The ABIC Podcast is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil

  continue reading

317 episodes

Artwork
iconShare
 
Manage episode 480590211 series 2323434
Content provided by Aesthetic and Beauty Industry Council and Beauty Industry Council. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aesthetic and Beauty Industry Council and Beauty Industry Council or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What does it take to build a skincare brand that delivers real results, remains accessible, and never compromises on quality?

In this episode, we’re joined by Maria Enna-Cocciolone, founder of INSKIN COSMEDICS to explore how the concept of masstige — prestige for the masses — is transforming the professional skincare landscape.

Maria opens up about:

  • What masstige really means and why it’s gaining traction

  • Spotting a market gap and building a brand to fill it

  • Launching a business in times of uncertainty

  • The power of mindset, mission, and staying true to your brand story

This is a powerful conversation for clinic, salon, and spa owners ready to align their brand with purpose, relevance, and long-term success.

The ABIC Podcast is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil

  continue reading

317 episodes

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