Go offline with the Player FM app!
312: Vision + Timing = Brand Success: What INSKIN’s Masstige Strategy Can Teach Us All with Maria Enna-Cocciolone from INSKIN Cosmedics
Manage episode 480590211 series 2323434
What does it take to build a skincare brand that delivers real results, remains accessible, and never compromises on quality?
In this episode, we’re joined by Maria Enna-Cocciolone, founder of INSKIN COSMEDICS to explore how the concept of masstige — prestige for the masses — is transforming the professional skincare landscape.
Maria opens up about:
What masstige really means and why it’s gaining traction
Spotting a market gap and building a brand to fill it
Launching a business in times of uncertainty
The power of mindset, mission, and staying true to your brand story
This is a powerful conversation for clinic, salon, and spa owners ready to align their brand with purpose, relevance, and long-term success.
The ABIC Podcast is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil
317 episodes
Manage episode 480590211 series 2323434
What does it take to build a skincare brand that delivers real results, remains accessible, and never compromises on quality?
In this episode, we’re joined by Maria Enna-Cocciolone, founder of INSKIN COSMEDICS to explore how the concept of masstige — prestige for the masses — is transforming the professional skincare landscape.
Maria opens up about:
What masstige really means and why it’s gaining traction
Spotting a market gap and building a brand to fill it
Launching a business in times of uncertainty
The power of mindset, mission, and staying true to your brand story
This is a powerful conversation for clinic, salon, and spa owners ready to align their brand with purpose, relevance, and long-term success.
The ABIC Podcast is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil
317 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.