In this transformative episode of the $100 Million Podcast, Brad Sugars issues a blunt reality check: if you're the business, you don't have a business, you have a demanding job working for a crazy person, namely yourself. He redefines a true business as a commercial, profitable enterprise that thrives without the owner’s constant presence, introducing his golden rule of leverage: do the work once, get paid forever. Drawing from his own life, Brad recounts how, after 10 years building Action Coach, he appointed a CEO to run the company so he could step away and be a present dad when his daughter was born. He also shares the clever story of a multi-award-winning hairdresser who faked a broken arm to force a handoff of clients, ultimately tripling his prices, working one day a week, and keeping the salon thriving.

Brad lays out the three foundational pillars, robust systems (document, automate, delegate with training and measures), an empowered team (recruited, trained, and trusted), and strong cash flow (through predictable leads, sales, and repeat business) and maps the four levels of work that elevate you from employee (paid once) to manager (paid long-term), owner (paid forever), and finally investor (money works for you).

This episode is your roadmap to escaping the owner’s trap, systemizing your way to freedom, and building a scalable enterprise that doesn’t collapse without you.

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About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/
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