In this episode of The $100M Entrepreneur Podcast, Brad Sugars, founder and chairman of Action Coach, breaks down what real freedom actually looks like and why most entrepreneurs never reach it! He does that by teaching you the three layers of wealth that every founder must master to create true long-term freedom. He explains how active wealth is built inside the business, how passive wealth is created through disciplined investing, and how lifestyle wealth ensures that money translates into time, health, and meaningful relationships.

Brad outlines the fundamentals of building a sellable company, including why buyers prioritize a consistent two-year track record, how EBITDA multiples shape valuation, and how different buyer profiles can change the trajectory of an exit. He also shares his approach to consistently moving profit out of the business and into assets that compound over time, with a simple real-estate model and a diversified investing strategy at the core.

Finally, Brad highlights the importance of intentionally designing a life that aligns with your values, not just your workload, and why founders must treat time, energy, and relationships as strategic assets.

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About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/
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