Google Ads are a fast way to reach potential dental patients—but only if you set them up correctly. This episode covers practical tactics to make your dental ads stand out, lower your costs, and attract more qualified new patients. Dive deeper in our source: how dentists can get better results from Google Ads.

• The fundamentals of setting up high-ROI dental ad campaigns
• Tips for selecting the best keywords and negative keywords
• How to boost the quality and relevance of your ads
• Tools for tracking conversions (calls and leads)
• How to create stronger ad copy and landing pages

• Define Your Ideal Patient

  • Build patient personas to target precisely
  • Use location, age, and service-specific info

• Choose the Right Keywords

  • Focus on high-intent and local keywords
  • Add negative keywords to filter out irrelevant clicks

• Write Compelling Ad Copy

  • Highlight your unique services and offers
  • Use clear calls to action

• Optimize Landing Pages

  • Match landing page content to the ad
  • Make it easy for visitors to schedule or call

• Track and Optimize Performance

  • Set up conversion tracking for calls and online leads
  • Analyze results and adjust campaigns for better ROI

Getting the most from Google Ads takes targeted strategy, clear messaging, and constant review. Apply these tips to lower costs, attract more patients, and grow your practice.

A special thanks to Dr. Fazeli of Discovery Children's Dentistry & Orthodontics in Carlsbad, CA, for providing input on this episode.