Welcome to the show.

I had a brilliant chat with Klem (as she's known professionally) - a Polish-born, Scotland-based copywriter who helps brands find their authentic voice.

This woman gets it when it comes to the power of words to shape not just how we communicate, but who we become.

Timestamps:

(13:35) - The "Here comes..." identity technique

(19:08) - Storytelling as what defines us from other animals

(27:06) - Message in a bottle metaphor and overcoming sharing barriers

(34:47) - AI ethics and maintaining authentic voice

(42:46) - Art as commissioned work vs personal expression

(47:32) - Finding your voice and protecting humanity

Key Points:

• "Here comes..." technique: Start conversations by mentally declaring your intended identity - "Here comes the expert" or "Here comes the creative" - and you'll naturally step into that role
• Words don't just describe our world, they create it - be intentional about the language you use about yourself
• The balance between ego and service: Like commissioned art, you can bring your unique artistry while serving someone else's vision
• AI is a tool like a pen - powerful when held properly, dangerous when given too much agency over your authentic voice
• Finding your people: Content length doesn't matter ("How long is a piece of string?") - what matters is knowing your purpose and who you're trying to reach

The Message in a Bottle: Every piece of content you create matters to you as the creator. When you overcome that initial hurdle to share your message, two things happen: you realize you can do it (the world doesn't end), and you open yourself up to receive messages from others.

Art vs Commission: We all have that Leonardo da Vinci element within us - sometimes we just need an external perspective to help arrange the pieces differently until it clicks.

The ONE Thing: Be human, protect your humanity at all costs. No tool should ever replace your authentic voice - your genuine self is what creates real connection and separates you from the noise.

To contact Klementyna:

https://www.linkedin.com/in/klemens

To contact me:

https://linktr.ee/sawrightcoach