#134 JAY KASAI INTERVIEW: THE IE MUSIC SCENE, KASAI'S CATALOG & RAPPING WITH CHARLES HAMILTON

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Imagine tuning in from the 909 where Nesquik and Jay Kasai effortlessly embody the Inland Empire’s heart and hustle—introducing listeners to a scene once stagnant, now pulsing with fresh energy. Jay’s introspective lyricism—delving into mental health, vulnerability, ambition, resilience—stands out amid West Coast bravado. He’s not just an artist but a bridge‑builder: elevating IE hip‑hop from basement shows to full‑blown festivals like Junth and local award stages, lifting up others even as he rises. His conversational flow echoes genuine intent: “I just want to give people a platform I wish I had,” he says earnestly, and you can feel the community-rooted passion behind those words.
The second half of the talk deep-dives into Jay’s creative process—writing song-by-song to match storyboards, spontaneous YouTube-live hour‑by‑hour creation on Save the City, and curating samples of friends’ first reactions on Volume One. He laughs about “God Complex” aging like fine wine since 2013, and grins recounting studio magic with Oh Gosh and Charles Hamilton: “He makes a beat in 15 minutes, walks away—it’s a hit.” With nods to Lupe Fiasco’s technical genius and wordplay, Jay paints himself as both meticulous and visionary. Whether crafting dark, wintry boom-bap or remixing trap beats, he’s shaping a rich, cohesive Inland Empire sound—unified, vibrant, and proud.

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