In this episode of That Martech Girl, Rachel Gray sits down with Christienne Benz, leader of Optimizely’s South Central Enterprise team, to unpack her unexpected journey from aspiring doctor to martech trailblazer. Chris shares how she found her leadership style, why authenticity beats “sales bro” energy every time, and the questions every company should be asking about AI right now.

From navigating gender dynamics in corporate spaces to cutting through AI hype with clear, strategic thinking, Chris offers real talk on building high-performing teams and choosing the right martech tools. Plus, she reveals the metrics that actually matter, the AI use cases that drive real value, and her best advice for leaders who want to move faster without burning out their teams.

Whether you’re leading a team, exploring AI in marketing, or just need a dose of honest leadership insight, this conversation will inspire you to think bigger, and get out of your own way.

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