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AI Strategy Lessons: What Businesses That Survived Disruption Can Teach Us About the AI Revolution
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In this episode of That Martech Girl, host Rachel Gray explores what today’s leaders can learn from companies that survived major economic disruptions, and how to apply those lessons to the AI revolution. From the dot-com crash to COVID-19, businesses like Amazon and Costco thrived through clear strategy, focus, adaptability, and culture, while others like Kodak and Blockbuster failed to pivot.
Discover how to build a winning AI strategy, avoid common mistakes, and create long-term resilience in a time of rapid technological change. Perfect for marketers, business leaders, and innovators navigating digital transformation.
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Chapters
1. Welcome and Life Update (00:00:00)
2. Learning from Economic Change (00:03:39)
3. Winners vs. Losers in Disruption (00:07:44)
4. Applying Historical Lessons to AI (00:12:36)
5. Final Thoughts and Sign-off (00:16:44)
19 episodes
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